She Died Of Beauty By: Long time friends super model Erin O’Connor and Stylist Kate Halfpenny.
"The very visual nature of fashion is to manipulate and exaggerate almost everything. We loved the idea of twisting a polite sentiment into a naughty yet, frivolously funny statement that we hope will appeal to all," the pair said in a statement.
A simple yet concise collection of 5 beautiful typographic t-shirts and 2 bags, with a play_ on the brand name – in their own words, “the very visual nature of fashion is to manipulate and exaggerate almost everything. They quote, “We loved the idea of twisting a polite sentiment into a naughty yet, frivolously funny statement that we hope will appeal to all.”
The inspiration behind the brand name and collection is to make a teasing yet affectionate tickle at the fashion industry they continue to love, honor and serve, showcased through a capsule collection of invigorating and lovingly created organic cotton t-shirts and bags in a classic monochrome palette.
The brand origins are firmly rooted in London, with a creative collision of informed education; _Kate at St Martins School of Design and Erin within the political & potent world of fashion, _providing a signature style, which is witty, purposeful and un-apologetic.
The core brand philosophy is based upon ethically and organically sourced materials important to both Erin & Kate “after all, there’s no reason why style and conscience can’t co-exist!” say the design duo.
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